The Hindustani music market today: the road ahead for the music-maker
Author :Raja, Deepak S.
Keywords :Hindustani music
Music marketing
Issue Date :2005
Publisher :Sangeet Natak Akademi, New Delhi
Description :The post-Independence Hindustani musician now addresses an international market of considerable size and diversity. Today's market for classical music consists of 80 percent 'innocenti', and only 20 percent cognoscenti. The rewards of addressing only the cognoscenti are now beyond the reach of most musicians, while the risk of ignoring the innocent has become unaffordable. Hindustani music now finds it profitable 10 address the lowest commode no minatory by keeping itself accessible, intellectually undemanding, and familiar. This reality defmescon temporary classical music more comprehensively than most professional musicians will care to admit.
Source :Sangeet Natak Akademi
Type :Article
Received From :Sangeet Natak Akademi
DC Field
Value
dc.contributor.author
Raja, Deepak S.
dc.date.accessioned
2017-07-11T03:06:27Z
dc.date.available
2017-07-11T03:06:27Z
dc.description
The post-Independence Hindustani musician now addresses an international market of considerable size and diversity. Today's market for classical music consists of 80 percent 'innocenti', and only 20 percent cognoscenti. The rewards of addressing only the cognoscenti are now beyond the reach of most musicians, while the risk of ignoring the innocent has become unaffordable. Hindustani music now finds it profitable 10 address the lowest commode no minatory by keeping itself accessible, intellectually undemanding, and familiar. This reality defmescon temporary classical music more comprehensively than most professional musicians will care to admit.
Government of India
